线上线下共振 “购在中国”点亮新春消费市场

Core Viewpoint - The "2026 Buy in China" initiative has been launched to stimulate consumer spending across various sectors during the Spring Festival, with a focus on enhancing the shopping experience and promoting economic growth [1][4]. Group 1: Event Launch and Activities - The "2026 Buy in China" event kicked off in Shanghai, featuring a series of activities aimed at enhancing consumer engagement during the New Year celebrations [1][3]. - Shanghai's activities include hundreds of themed events that emphasize cultural richness, global product offerings, promotional pricing, and visually appealing settings [3]. - Guizhou province launched its "2026 Buy in China: Colorful Guizhou Happy Shopping" event, focusing on traditional consumption peaks during the Spring Festival and Lantern Festival, with targeted promotional measures such as consumption vouchers and online shopping festivals [3]. Group 2: Online and Offline Integration - The initiative also emphasizes the integration of online and offline shopping experiences, utilizing digital tools to expand consumer reach and enhance engagement [4]. - From January 19 to March 4, the Ministry of Commerce will guide the "2026 National Online New Year Goods Festival," focusing on traditional culture, quality supply, and diverse activities to meet consumer needs during the Spring Festival [4]. Group 3: Overall Strategy and Goals - The "Buy in China" initiative is structured around three main themes: product consumption, service consumption, and shopping scenarios, with various specialized events planned nationwide [4]. - The initiative aims to create a vibrant consumer atmosphere and stimulate market activity through a unified and distinctive event matrix, enhancing the quality and richness of consumer experiences [4].