Micron Technology(US:MU) Zheng Quan Ri Bao·2026-01-18 17:12Core Viewpoint - The storage market is experiencing a significant price increase, driven by a "super cycle" primarily fueled by the demand for AI infrastructure and data center expansions, leading to a shortage of general memory supplies like DDR4 and DDR5 [1][2]. Group 1: Market Dynamics - Since September last year, the storage market has seen rare price hikes, with a notable increase of 19.36% in the price of DDR5 memory kits within a week [1]. - Counterpoint Research reports that the storage market has surpassed the historical high of 2018, with suppliers' bargaining power at an all-time high, and prices expected to rise by 40% to 50% in Q1 2026, followed by an additional 20% in Q2 [1]. - The current "super cycle" is distinct from previous recoveries driven by consumer electronics, as it is fundamentally driven by the demand for data storage resulting from AI applications [1]. Group 2: Industry Impact - Upstream manufacturers are benefiting significantly in the short term, with major storage companies like Micron projecting revenues of approximately $18.7 billion and a gross margin increase to 68% for Q2 2026 [2]. - However, downstream sectors are facing cost pressures, leading to increased prices for consumer electronics such as PCs and smartphones [2]. - The "super cycle" is expected to accelerate technological innovation and industry upgrades, but it may also lead to irrational exuberance and resource misallocation, with potential issues arising from over-speculation and neglect of foundational technology reliability [2]. Group 3: Cautionary Insights - The AI-driven "super cycle" may create a "siphoning effect" on supply, reducing the availability of general storage chips for consumer electronics, which could lead to price surges and supply shortages [3]. - There is a risk of blind expansion and technological iteration leading to a "cycle trap," where excessive production capacity could result in a market reversal once new technologies are fully deployed [3]. - The storage market's "super cycle" is reshaping the industry's product focus, competitive landscape, and value chain distribution, necessitating a balanced approach to avoid distorting the long-term health of the industry [3].