Costco adds trendy new beverage line to warehouses nationwide

Company Insights - Costco has added Hiyo, a nonalcoholic tonic brand, to its U.S. warehouses, indicating its entry into the growing nonalcoholic cocktail market [1][5] - The Sunset Party Pack from Hiyo includes 18-count variety packs featuring three top-selling flavors, showcasing Costco's strategy to offer exclusive products [5] Industry Trends - The nonalcoholic cocktails, spirits, and beers market is experiencing significant growth, driven by increased consumer awareness of ingredient functionality [2] - A study from Allied Market Research highlights that the global nonalcoholic cocktail market was valued at approximately $1.3 billion in 2024 and is projected to reach $5 billion by 2035, reflecting a strong 13% CAGR [3][5] - The nonalcoholic spirits segment is expected to nearly double from $325.8 million in 2023 to $706.7 million by 2033, growing at an 8.1% CAGR as consumers seek premium alcohol-free alternatives [5] - The broader nonalcoholic drinks market, including zero-proof cocktails and functional beverages, was valued at about $1.3 trillion in 2023 and is anticipated to nearly double to $2.9 trillion by 2035, driven by lifestyle and wellness trends [5]