当“银发”遇见“新潮”（国际论道）

Group 1: Overview of Silver Economy - The silver economy in China is rapidly evolving, focusing on providing products and services for the elderly, reflecting a shift in consumer demand and lifestyle among older adults [2][5] - By the end of 2024, the population aged 60 and above in China is expected to reach 310 million, with 161 million of them being internet users by mid-2025, indicating a significant digital engagement among the elderly [4][6] Group 2: Consumer Trends and Demands - Elderly consumers are increasingly seeking high-quality food, healthcare services, travel, and smart technology products tailored for their needs, moving beyond basic living necessities [4][9] - The rise of "silver influencers" on social media platforms showcases the growing engagement of older adults in modern trends, further driving demand for diverse products and services [3][5] Group 3: Policy and Industry Support - The Chinese government has introduced measures to foster the silver economy, including 14 specific initiatives aimed at enhancing service supply and encouraging the development of fashionable products for the elderly [6][7] - Financial support and incentives are being provided to businesses that cater to the elderly, with a focus on improving food, healthcare, and elder care services [7][9] Group 4: Market Opportunities and Innovations - The silver economy is projected to be worth approximately $1 trillion annually, with significant growth potential in sectors like health insurance, elder care technology, and leisure travel [7][9] - Innovations in technology, such as brain-computer interfaces and robotic care solutions, are being developed to enhance the quality of life for the elderly, attracting substantial investment [9][10] Group 5: Future Projections - By 2035, the contribution of the silver economy to China's GDP is expected to increase, positioning it as a new growth engine for the economy [10]