吉宏股份(2603.HK)事件点评：依托GEO等技术 持续深耕小语种市场

Core Insights - The article discusses the emergence of Generative Engine Optimization (GEO), a new optimization technology aimed at enhancing the visibility, accuracy, and authority of brands, products, and content in AI-generated search results [1] Industry Trends - The shift towards GEO in corporate marketing is becoming inevitable, with Gartner predicting a 25% decline in traditional search engine queries by 2026 and a 50% decline by 2028 [2] - By 2025, 65% of medium to large enterprises in China are expected to include GEO in their annual core marketing budgets, representing a 28 percentage point increase from 2024 [2] Technological Advancements - Companies are leveraging GEO and AI technologies to create a structured corpus of product information that addresses scenarios, pain points, and solutions, enabling rapid content iteration within 30 minutes [2] - The multi-modal GEO technology can generate diverse content types, including text, audio-visual videos, and graphic cards, significantly enhancing marketing efficiency [2] Market Expansion - The company's AI system supports 28 languages and is designed to adapt marketing content to local languages and cultural nuances, facilitating entry into small language markets [3] - By 2026, the company aims to penetrate Latin America, Central Europe, and Eastern Europe, while improving semantic understanding and cultural adaptation in languages like Vietnamese, Thai, and Arabic [3] Investment Outlook - The completion of the AI-driven restructuring is expected to enhance the company's risk resilience and profitability [4] - The company anticipates revenue growth from 76.38 billion CNY in 2025 to 122.78 billion CNY in 2027, with net profits projected to rise from 2.69 billion CNY to 5.15 billion CNY during the same period [4] - The earnings per share (EPS) are forecasted to be 0.60, 0.89, and 1.14 CNY for 2025, 2026, and 2027 respectively, with a maintained "buy" rating based on the current stock price [4]