Here’s What Analysts Think About Amazon.com (AMZN)

Group 1 - Amazon.com, Inc. (NASDAQ:AMZN) is considered one of the best stocks to buy in 2026 for beginners, with a positive Q4 outlook driven by favorable advertising trends and strong holiday performance [1] - Raymond James cut the price target for Amazon to $260 from $275 while maintaining an Outperform rating, indicating confidence in the company's future performance [1] - Evercore ISI reaffirmed a Buy rating on Amazon with a price target of $335, while TD Cowen raised its price target to $315 from $300, also maintaining a Buy rating [2] Group 2 - A recent U.S. ad buyer survey indicates that over 60% of advertisers using Amazon plan to increase their spending in 2026, highlighting the growth potential of Amazon's advertising business [3] - TD Cowen projects Amazon's advertising revenue to grow from approximately $68 billion in 2025 to nearly $142 billion by 2030, reflecting an annual growth rate of around 16% [4] - The company's share of global digital advertising outside China is expected to grow steadily, further supporting the optimistic outlook for Amazon's advertising segment [4]