从道歉到硬刚：贾国龙的“真性情”，正在杀死西贝

Core Viewpoint - The article discusses the recent public statements and behavior of Jia Guolong, the CEO of Xibei, highlighting a shift from a conciliatory approach to a more confrontational stance, which raises concerns about the company's future and public perception [2][3][5]. Group 1: Jia Guolong's Public Statements - Jia Guolong initially apologized for past mistakes but later expressed anger over online insults directed at Xibei, indicating a return to a more aggressive demeanor [2][3][5]. - He distanced himself from the controversies involving Luo Yonghao, asserting that the issues were solely his responsibility and not related to his company [4][5]. - Jia's emotional outburst and refusal to engage in public relations strategies may undermine the company's recovery efforts [12][14]. Group 2: Company Performance and Public Perception - Xibei had been recovering from the "Luo Yonghao incident," with reports of increased customer traffic and positive sales trends, but recent developments have cast doubt on this recovery [13][15]. - The company is facing significant challenges, with reports indicating a 50% year-on-year decline in store sales expected by January 2026 [15][17]. - The perception of Xibei's quality and service may be jeopardized by Jia's inconsistent public behavior, leading consumers to question the authenticity of the company's previous apologies and corrective measures [15][16][20]. Group 3: Importance of Public Relations - The article emphasizes the critical role of public relations for companies, especially those with brand premiums like Xibei, which relies on maintaining a positive public image [28][24]. - Jia's dismissal of public relations as unnecessary could be detrimental, as effective communication is essential for brand reputation and consumer trust [29][24]. - The article suggests that both Jia Guolong and Lei Jun face similar challenges in adapting to the current public sentiment and managing their companies' images effectively [30][36].