PGA Tour unleashes AI revolution with AWS to transform golf viewing experience for fans worldwide
AmazonAmazon(US:AMZN) Fox Business·2026-01-18 20:16

Core Insights - The PGA Tour has enhanced its partnership with Amazon Web Services (AWS) to modernize operations and improve production capabilities using AWS AI infrastructure [1][4][7] Group 1: Partnership Development - The PGA Tour and AWS have been collaborating since 2021, with AWS serving as the official cloud provider and AI partner for the Tour [10] - The expanded partnership aims to transform how golf content is created, distributed, and experienced globally [4][7] Group 2: New Features and Enhancements - A "favorite players hub" will be introduced on the Tour's app and website, allowing fans to track their favorite players' stats and storylines [4] - Real-time shot-by-shot commentary will be provided throughout the season, along with enhanced graphics and statistics for the Tour's "World Feed" [5][7] Group 3: Vision and Future - The PGA Tour aims to connect fans with players, events, and content more effectively, leveraging AWS's vision for personalized sports experiences [7][8] - AWS's commitment to supporting golf is further reinforced by its partnership with the DP World Tour, which also named AWS as its official cloud provider in 2025 [10]