贾作真时真亦假

Core Viewpoint - The ongoing public dispute between the founder of Xibei, Jia Guolong, and internet celebrity Luo Yonghao has escalated, impacting Xibei's business operations and public perception significantly [5][6][9]. Group 1: Background of the Dispute - The conflict began when Luo Yonghao criticized Xibei for allegedly using pre-prepared dishes, which led to a strong backlash from Jia Guolong, who threatened legal action against Luo [5][6]. - Following Luo's comments, media scrutiny increased, revealing various operational issues at Xibei, including the use of frozen vegetables and unlicensed staff [5][6]. - Xibei's customer traffic plummeted after the public dispute, prompting Jia to issue an apology and adjust pricing strategies, with price reductions ranging from 20% to 40% [5][6]. Group 2: Current Situation and Reactions - Despite the apology, Jia Guolong's combative stance has persisted, as he continues to publicly defend Xibei against accusations, emphasizing that their dishes do not meet the definition of pre-prepared food [7][9]. - The company has faced significant operational challenges, including the closure of 102 stores, which accounts for 30% of its total locations, and the layoff of approximately 4,000 employees [7][9]. - Jia's emotional responses and insistence on fighting back against public criticism highlight a struggle between personal pride and the need for effective corporate management [8][9].