HAIDILAO(HK:06862) Chang Jiang Shang Bao·2026-01-18 23:52Core Viewpoint - The return of Zhang Yong as CEO of Haidilao signals a strategic shift as the company faces challenges in its core hotpot business and seeks to diversify its operations [1][9]. Group 1: Leadership Changes - Zhang Yong resumes the roles of Chairman and CEO effective January 13, 2026, marking the third CEO change in four years for Haidilao [1]. - The previous CEO, Gou Yiqun, transitions to a key role in the company's digital transformation [1]. - Four experienced managers are appointed as executive directors, indicating a focus on strengthening leadership [1]. Group 2: Company Performance - In the first half of 2025, Haidilao's revenue decreased by 3.7% to 207.03 billion yuan, and net profit fell by 13.7% to 17.55 billion yuan [9]. - The "Red Pomegranate Plan" has generated new brand revenue of 5.97 billion yuan, a significant increase of 227.0%, now accounting for 2.9% of total revenue [9]. - In 2023, the company achieved a net profit of 44.95 billion yuan, with a table turnover rate of 3.8 times per day [7]. Group 3: Strategic Initiatives - Haidilao is diversifying its brand portfolio, launching new concepts such as Hi Lao Hotpot and other dining formats, including fast food and barbecue [6]. - The company has implemented various innovative services and new business models, such as night snacks and beauty services, to attract customers [6]. - Zhang Yong's return is accompanied by a renewed focus on addressing operational challenges and enhancing customer engagement through new offerings [10]. Group 4: Market Environment - The competitive landscape for hotpot restaurants is intensifying, with brands like Banou and Song Hotpot attracting customers through differentiated positioning [9]. - Consumer preferences are shifting towards value and experiential dining, which poses challenges for Haidilao's traditional service model [9]. - The company is adapting by optimizing its main business operations and exploring new market opportunities [10].