合资车企在华将迎来电动化“背水一战”

Group 1 - The core viewpoint of the article highlights the significant challenges faced by multinational automotive companies in the Chinese electric vehicle (EV) market, with a notable decline in sales and market share [3][4]. - In 2025, Volkswagen's sales in China dropped to 2.69 million units, a decrease of 8% year-on-year, with only 116,900 units being electric vehicles [3]. - BMW's sales in China fell by 12.5% to 625,500 units, while Mercedes-Benz experienced a 19% decline, selling only 575,000 units [3]. - Chinese domestic brands have captured nearly 70% of the passenger car market share, with a retail penetration rate of 53.9% for new energy vehicles [4]. Group 2 - The year 2026 is viewed as a critical turning point for multinational car manufacturers, with intensified product strategies aimed at regaining market share in China [5][6]. - Volkswagen plans to launch over 20 new energy models in 2026, marking it as a year for accelerated delivery of new energy products [6]. - BMW aims to introduce around 20 new products across all powertrain types, leveraging a new generation platform [6]. - Audi and other manufacturers are focusing on localizing R&D and product offerings to better meet Chinese consumer demands [6]. Group 3 - Multinational companies still hold significant advantages in brand recognition, craftsmanship, and global service systems, particularly in the high-end electric vehicle market [8]. - The transition from traditional fuel vehicle users to electric vehicle buyers is a key challenge for these companies, necessitating effective strategies to convert brand loyalty into electric vehicle sales [9]. - Companies are encouraged to innovate in battery technology and smart driving features to differentiate themselves in the competitive landscape [9].