蜜雪、瑞幸、茶颜都在推，“老人味”水果意外走红

Core Insights - The beverage industry is experiencing a surge in interest towards banana-based products, with major brands like Mixue Ice City, Luckin Coffee, and Tea Yan Yue Se launching new banana drinks, indicating a trend shift in consumer preferences [1][2][4]. Group 1: Product Launches and Market Response - Mixue Ice City has introduced three banana drinks: Banana Milk, Banana Yogurt, and Banana Latte, promoting them with catchy slogans and marketing campaigns that have successfully attracted consumer attention [2][4]. - Tea Yan Yue Se has also tested two banana products, which quickly became top sellers in their test stores, showcasing the market potential for banana beverages [5][7]. - Other brands like Yake Yasi and 1 Point 1 have previously launched banana products, with Yake Yasi achieving sales of 100,000 cups in a month, further highlighting the growing popularity of banana in the beverage sector [7][9]. Group 2: Reasons for Increased Popularity - Bananas have a high national recognition and can easily pair with popular elements like cocoa and Thai tea, making them appealing across all age groups [11][13]. - The natural sweetness of bananas aligns with current health trends, allowing for reduced sugar content in drinks while still providing a sweet flavor [16][18]. - Brands are innovating to enhance the perceived value of banana drinks, moving away from the stereotype of being a cheap fruit by creating unique and premium offerings [20][21]. Group 3: Challenges and Solutions - Despite the rising trend, banana beverages face challenges such as oxidation, inconsistent quality, and strong flavors that may not appeal to all consumers [21][23]. - Solutions being explored include adding lemon juice to delay oxidation and using various flavor pairings to balance sweetness, which can enhance the overall taste experience [24][25]. - The beverage industry recognizes the need for stable supply chains and quality control to ensure consistent product offerings, which is crucial for the success of banana-based drinks [26][27].