WLY(SZ:000858) Xin Lang Cai Jing·2026-01-19 01:20Core Insights - The article highlights a significant decline in the retail prices of major Chinese liquor brands, indicating a market under pressure with prices hitting a two-month low [1][8] - The overall market shows a trend of eight products decreasing in price while only two products increased, reflecting ongoing inventory reduction challenges within the industry [1][8] Price Trends - The average retail price of the top ten liquor products fell to 8,871 yuan, a decrease of 35 yuan from the previous day [1][7] - The price drop is characterized by specific products: - Qinghua Lang led the decline with a drop of 20 yuan - Guojiao 1573 followed with a decrease of 12 yuan - Yanghe Dream Blue M6+ fell by 5 yuan - Other notable declines include 4 yuan drops for Gujing Gong and Qinghua Fen, and 3 yuan drops for Xijiu Junpin and Feitian Moutai [1][8] Market Data Collection - The "Wine Price Reference" collects data from approximately 200 sampling points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets, ensuring a comprehensive and objective price tracking system [2][8] - The data aims to provide a scientifically traceable overview of the market prices for well-known liquor brands [2][8] New Sales Channels - The introduction of new sales channels, such as the official i-Moutai platform selling Feitian Moutai at 1,499 yuan per bottle and boutique Moutai at 2,299 yuan, has begun to influence the market prices of these products [2][8] Company Announcements - Kweichow Moutai Co., Ltd. issued a statement warning against fraudulent recruitment information circulating online, emphasizing that they have not authorized any third parties to distribute such information [3][9] - The company reiterated that all sales contracts for 2026 are being handled through offline channels with existing corporate clients, and they are actively cooperating with authorities to address these fraudulent activities [3][9]