冬日“暖消费” 处处是热点

Core Viewpoint - The winter consumption market in Shanxi is experiencing a vibrant surge, driven by diverse activities and offerings that enhance residents' quality of life and stimulate local economic growth [4][12]. Group 1: Ice and Snow Consumption - Shanxi's unique ice and snow resources are being leveraged through various integrations such as "ice and snow + sports," "ice and snow + folk customs," and "ice and snow + cultural tourism," creating new highlights in winter consumption [6][8]. - The outdoor ice rink in Taiyuan attracted nearly 4,000 visitors during the New Year holiday, generating over 110,000 yuan in revenue from youth ice training services, making it a popular destination for family ice activities [7]. - Jin Cheng is developing a unique ice and snow cultural IP, combining professional experiences with local customs, enhancing the winter consumption experience [7][8]. Group 2: Offline Consumption Trends - Despite the cold weather, shopping malls are bustling with activity, particularly in winter clothing and dining sectors, with hot pot restaurants seeing high demand [10][11]. - The winter shopping festival in Yangquan has significantly increased foot traffic, with promotional activities leading to long queues at various retail outlets [10]. - The retail of hot pot ingredients is also on the rise, with significant sales increases reported for meat and hot pot base products [10]. Group 3: Wellness and Hot Springs - The "hot spring + wellness" model in Shanxi is becoming a key driver for increased winter consumption, offering unique experiences that blend relaxation and health benefits [12][14]. - Various hot spring resorts are enhancing their offerings by integrating cultural and experiential elements, attracting visitors seeking both leisure and wellness [12][13]. - The combination of hot springs and wellness services is effectively activating winter consumption potential, transforming the season into a vibrant "golden period" for the local economy [14].