Meta-Owned Threads Overtakes X in Daily Mobile Usage
Meta PlatformsMeta Platforms(US:META) PYMNTS.com·2026-01-19 01:59

Core Insights - Meta's Threads has surpassed Elon Musk's X in mobile daily active users, indicating a significant shift in user engagement on mobile platforms [2][3] - Threads achieved 141.5 million daily active users on mobile as of January 7, while X had 125 million, showcasing Threads' growth trajectory [3] - Despite Threads' mobile success, X maintains a larger web-based user base with approximately 150 million daily visits [3] Group 1: Threads vs. X - Threads has seen a consistent increase in daily active users on mobile devices, attributed to long-term trends rather than recent controversies surrounding X [2][4] - The growth of Threads contrasts with its limited traction among web users, where X continues to dominate [3] Group 2: Meta's AI Initiatives - Meta is launching Meta Compute, an AI initiative aimed at enhancing its data center and AI infrastructure, with plans to create tens of gigawatts of computing capacity this decade [6][8] - The initiative is part of Meta's strategy to compete with AI leaders like Google, Microsoft, and OpenAI, following a lukewarm response to its previous AI model, Llama 4 [8] - Leadership for the Meta Compute initiative is under the guidance of experienced company veterans and a newly appointed president, indicating a strategic focus on capacity planning and partnerships [7]