2025-2026吉林国际高山/单板滑雪挑战赛长春站开赛，打造"全年可享"冰雪运动新场景

Core Insights - The Changchun Wanda Ski Resort hosted its first provincial-level professional ice and snow event shortly after opening, marking a significant milestone for the venue [1][2]. Group 1: Event Details - The 2025-2026 Jilin International Alpine/Snowboard Challenge, the only indoor event of the season, took place from January 17 to January 18 at the Changchun Wanda Ski Resort [2]. - The resort features Asia's largest vertical drop for indoor skiing, equipped with advanced snow-making and temperature control systems, ensuring reliable conditions for the event [2]. Group 2: Industry Impact - The event is part of Jilin Province's initiative to promote ice and snow sports, aiming to engage three hundred million people in these activities and enhance the quality of the ice and snow industry [6]. - Jilin Province ranks among the top three domestic ski destinations, with a significant increase in ski-related product bookings, which rose over 86% compared to the previous month [6]. Group 3: Visitor Trends - Popular source cities for visitors during the 2025-2026 snow season include Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou, with an average trip duration of 3-5 days [6]. - Approximately 45% of visitors are opting for combined experiences such as "skiing + hot springs" or "skiing + viewing rime," indicating a shift towards more diverse ice and snow consumption experiences [6]. Group 4: Venue Performance - Since its opening, the Changchun Wanda Ski Resort has seen a surge in search volume and ticket booking interest, with over 4,000 visitors during the New Year holiday [6]. - The resort has entered the top 10 list of popular large indoor ski resorts in China, with expectations for increased family and child visitor bookings during the upcoming winter holiday season [6]. Group 5: Support for the Event - Wanda Hotels and Resorts provided professional support services for the event, leveraging its ski resorts in Changbai Mountain, Changchun, and Tonghua to enhance the athlete experience [7]. - The final event of the challenge is scheduled for January 24-25 at the Wan Feng Tonghua Ski Resort, with a professional judging team, including national-level judges and experienced officials from the Winter Olympics [7].