3 6 Ke·2026-01-19 02:19Core Viewpoint - The automotive industry is witnessing a significant shift towards self-developed chips, with companies like Xiaopeng and NIO moving away from NVIDIA's chips to their own solutions, indicating a trend where automakers prioritize self-sufficiency in technology [1][5][16]. Group 1: Market Dynamics - Xiaopeng has launched four new models equipped with its self-developed Turing chip, marking a complete transition from NVIDIA's chips [1]. - NIO is also transitioning to its self-developed Shenqi chip, which is expected to reduce costs significantly compared to purchasing NVIDIA chips [1][5]. - NVIDIA's market share in the high-end autonomous driving chip sector is projected to decline from 39% in 2024 to 25% in 2025, as more companies adopt self-developed solutions [1][5][8]. Group 2: Competitive Landscape - In 2024, NVIDIA's Orin-X chip held a 39.8% market share with 2.1 million units shipped, but its dominance is being challenged by Chinese companies like Horizon Robotics, which offers competitive chips at lower prices [3][4]. - Horizon's J5 chip has secured contracts with over nine automakers for more than 20 models, highlighting the growing competition in the mid-range chip market [4]. - By 2025, NVIDIA's partnerships with major clients like NIO and Xiaopeng have diminished, indicating a shift in the competitive landscape [5][8]. Group 3: Financial Performance - NVIDIA's automotive revenue for the first three quarters of fiscal 2025 was only $1.745 billion, accounting for just over 1% of its total revenue of $147.8 billion, with the majority coming from data center and AI-related products [12][14]. - The company has faced challenges with the delayed launch of its Thor chip, which has affected automakers' product timelines and market strategies [15][16]. Group 4: Strategic Shifts - NVIDIA is attempting to transition from a chip supplier to a comprehensive autonomous driving solution provider, as evidenced by its hiring of key personnel from Xiaopeng and the introduction of the open-source VLA model [17][18]. - The effectiveness of NVIDIA's open-source model, Alpamayo, has been questioned, with concerns about its practical application in the automotive sector [18].