The Best Buy Now, Pay Later (BNPL) Stock to Invest $500 in Right Now

Core Viewpoint - The shift towards buy-now, pay-later (BNPL) options among younger consumers presents a significant opportunity for companies like Affirm, which is well-positioned to benefit from this trend [1][4]. Industry Overview - BNPL has gained immense popularity, transforming short-term credit into a convenient checkout option on e-commerce platforms and digital wallets [2]. - Approximately 90 million Americans utilized BNPL services last year, with an average monthly spend per user reaching $244 [3]. Company Positioning - Affirm, a leading BNPL operator, allows consumers to spread payments over time through short-term installment loans, primarily earning fees from merchants rather than charging interest [5][6]. - The average order value for Affirm's short-term products is $100, with funding available for purchases ranging from $35 to $1,000 [6]. Financial Performance - Affirm's gross merchandise volume (GMV) surged from $20.2 billion to $36.7 billion, marking a 38% increase last year [10]. - The company has reduced its operating loss from $1.2 billion in 2023 to $87 million last year, achieving its first profitable quarter on a GAAP basis with an operating income of $63.7 million [15]. Strategic Partnerships - Affirm has established partnerships with major e-commerce platforms like Amazon and Shopify, leading to a 70% increase in total partner volume over the last year [11]. Future Projections - The company projects a GMV of $47.5 billion for its 2026 fiscal year, with anticipated operating margins of 7.5% [16].