八成市场，两家瓜分：智能驾驶第三方赛道马太效应显现，Momenta、华为占据头部

Core Insights - The report indicates that by November 2025, the cumulative sales of passenger cars equipped with urban NOA (Navigation Assisted Driving) in China reached 3.129 million units, marking a shift from high-end differentiation to mainstream adoption [1][3] Group 1: Market Dynamics - Urban NOA has transitioned from niche to mainstream, impacting vehicle delivery schedules, user experience, and brand risks [3] - The market is maturing rapidly, leading to a clear "Matthew Effect," where leading players dominate the market [6][16] - Momenta and Huawei's HI model together hold over 80% of the urban NOA third-party supplier market, with Momenta leading at approximately 61.06% market share [3][12] Group 2: Competitive Landscape - The industry is witnessing a dual-leader scenario, with Momenta and Huawei establishing a strong competitive position [13][16] - Momenta's urban NOA deployment reached 414,400 units from January to November 2025, reinforcing its leadership in the third-party supplier market [12][22] - Collaborations with major automotive brands like BMW and Mercedes-Benz highlight the importance of ongoing technological iteration and reliability in the competitive landscape [15][20] Group 3: Technological Advancements - The evolution of urban NOA is driven by three mechanisms: algorithmic advancement, data feedback loops, and accumulated trust through reliability [9][10][12] - Momenta's R6 reinforcement learning model exemplifies the shift towards advanced algorithms that enhance decision-making capabilities beyond human replication [9] - The data advantage gained through large-scale deployment leads to exponential growth in algorithm training effectiveness, making it difficult for latecomers to catch up [11] Group 4: Global Expansion - Momenta is actively expanding its global footprint, partnering with Southeast Asian platforms and international automotive brands to promote Chinese smart driving technology [18][20] - The adaptability of Chinese smart driving solutions to various global markets is attributed to the complex urban traffic conditions in China, which serve as a robust training environment [19] Group 5: Future Outlook - The Ministry of Industry and Information Technology predicts that by 2030, the integration of advanced driving assistance and connected features will create a trillion-level value increment for the automotive industry [21] - Urban NOA is expected to evolve from a high-end feature to a fundamental capability in new vehicles, influencing user experience and brand trust [21][22] - The competition in urban NOA is likened to a marathon, with Momenta's comprehensive capabilities making it difficult for competitors to replicate [22][23]