外媒聚焦中国老龄经济新生态——当“银发”遇见“新潮”

Core Insights - The "silver economy" in China is rapidly evolving, focusing on providing diverse products and services for the elderly, reflecting a shift from traditional views of aging to a more modern, vibrant consumer base [3][4][9] - The Chinese government is actively promoting the development of the silver economy through various policies and measures aimed at enhancing the quality and diversity of services available to the elderly [5][6][8] Group 1: Market Trends - The demand from the elderly population is increasingly sophisticated, with interests spanning high-quality food, healthcare, travel, and technology products tailored for their needs [4][9] - By the end of 2024, the elderly population aged 60 and above in China is projected to reach 310 million, with 161 million of them being internet users by mid-2025, indicating a significant digital engagement among seniors [3][4] Group 2: Government Initiatives - The Ministry of Civil Affairs and other departments have issued measures to cultivate the elderly care service sector, focusing on brand development and supply-demand platforms [5][6] - Policies are being implemented to encourage the development of high-quality, diverse consumer offerings for the elderly, including smart health products and recreational services [6][8] Group 3: Investment Opportunities - The silver economy is expected to become a major driver of consumption growth in China, with a projected 129% increase in household spending by those aged 60 and above from 2015 to 2025 [9] - The aging population is stimulating demand for health and retirement insurance products, with estimates suggesting that by 2030, China will contribute to over 25% of global premium growth [8][9]