Core Viewpoint - The event "Seeking Freshness: The Fresh Vitality Ceremony" held by Feihe in collaboration with "Harper's Bazaar" marks the launch of two new products, "Jicui" and "Qicui," which embody the concept of "fresh nutrition" and emphasize the importance of fresh raw materials in infant formula [1][25]. Group 1: New Product Launch and Innovations - Feihe has introduced the world's first fresh raw material traceability system for infant formula, allowing consumers to trace the production information of key ingredients like whey protein and lactoferrin through a simple QR code scan [3][6][27]. - The new products "Jicui" and "Qicui" utilize Feihe's self-produced fresh raw materials, achieving a freshness level at least 23 times higher than traditional imported ingredients [34][41]. - The products are designed based on clinical evidence, adhering to the highest standards of randomized controlled trials (RCT) to ensure their effectiveness and safety for infants [34][41]. Group 2: Industry Impact and Standards - Feihe's innovations are seen as a driving force behind the third "freshness revolution" in the infant formula industry, redefining the standards of "freshness" and "safety" [3][25][29]. - The company has established a comprehensive control over its supply chain, from raw material sourcing to production, which enhances the transparency and quality of its products [30][32]. - Feihe's commitment to research and development has positioned it as a leader in the Chinese infant formula market, with significant achievements in maternal milk research and a robust database of over 20,000 breast milk samples [39][40]. Group 3: Brand Ambassadors and Consumer Engagement - The event featured brand ambassadors like Zhu Zhu and Xi Mengyao, who shared their personal experiences and emphasized the importance of transparency and trust in choosing infant formula [15][36]. - The engagement with mothers and industry experts during the event highlighted the growing recognition of Feihe's "fresh nutrition" philosophy and its alignment with consumer expectations for quality and safety [38][44]. - Feihe's focus on scientific feeding practices and its innovative approach to product development are expected to set new benchmarks in the industry, influencing future purchasing decisions among parents [43][44].
飞鹤引领“鲜活营养”革新 全球首个奶粉新鲜原料溯源系统闪耀鲜活盛典