记者手记：在阿拉木图，看见具体而生动的“出海”

Group 1 - Almaty, known as the "Apple City," remains an economic and cultural center of Kazakhstan despite the capital moving to Astana, showcasing a blend of old Soviet-style buildings and modern architecture [1] - The digital economy is rapidly developing in Kazakhstan, with 95% of the population using smartphones, leading to a mobile-first internet ecosystem that bypassed traditional PC usage [1][2] - Chinese brands have significantly penetrated the Almaty market, with high visibility of logos from companies like Geely, BYD, and Huawei, indicating a strong acceptance and recognition of these brands among local consumers [2] Group 2 - Kazakhstan is viewed as a strategic market for internet companies, particularly Yandex, which sees it as a key area for growth outside of Russia, with a developing consumer base and established habits [2][4] - The market is characterized by rapid change and growth, similar to China's market a decade ago, presenting numerous opportunities for brands looking to expand [4] - The local ride-hailing platform Yandex Go predominantly features Chinese cars, reflecting the increasing presence of Chinese automotive brands in the region [2]