IBM Study: AI Poised to Drive Smarter Business Growth Through 2030

Core Insights - Nearly 80% of executives expect AI to significantly contribute to revenue by 2030, up from 40% today, but only 24% have a clear view of the revenue sources [1][2] - AI investment is projected to surge approximately 150% by 2030, with 68% of executives concerned about integration with core business activities [2][3] AI as a Growth Driver - AI is emerging as a critical driver of enterprise growth, with executives needing to make bolder strategic bets despite a gap between expectations and outcomes [3] - By 2030, AI productivity gains are projected to increase by 42%, with 67% of executives expecting to capture most AI-enabled productivity gains [7][8] Shift in AI Spending Focus - Currently, 47% of AI spending is focused on efficiency, but this is expected to shift to 62% dedicated to innovation by 2030 [8] - 64% of executives believe competitive advantage will stem from innovation rather than resource optimization by 2030 [8] Leadership and Skills Transformation - By 2030, 74% of executives believe AI will redefine leadership roles, with 25% of enterprise boards expected to have an AI advisor or co-decision maker [8][9] - 67% of executives anticipate that job roles will become shorter-lived, and 57% expect most current employee skills to be obsolete by 2030 [8] Organizational Changes and Job Creation - AI-first organizations are 48% more likely to create new job roles and 46% more likely to redesign their organizational structure for greater AI value [9] - 59% of executives believe quantum-enabled AI will transform their industry by 2030, but only 27% expect to utilize quantum computing by then, indicating a significant opportunity for proactive organizations [8][9]