Can Nike Stock Reach $100 in 2026?
NIKENIKE(US:NKE) The Motley Fool·2026-01-19 05:00

Core Viewpoint - Nike is facing significant challenges but investors are hopeful for a turnaround, aiming for the stock to reach $100 by 2026, a level not seen since March 2024 [1][2] Financial Performance - Nike reported $46.3 billion in revenue for fiscal 2025, a decline of 10% from the previous year, with net income dropping 44% [4] - Earnings per share are projected to fall 28% in fiscal 2026, which is expected to hinder stock price recovery [7] Market Expectations - Current stock price is $64.43, which is 64% below its all-time high of November 2021, indicating low investor enthusiasm [2][7] - The price-to-sales ratio is currently at 2, significantly lower than the 10-year average of 3.5, reflecting subdued market expectations [3] Strategic Initiatives - Nike is focusing on right-sizing its Classics business, enhancing the digital experience, diversifying its product portfolio, and strengthening consumer and partner relationships [6]