刘景斓：决策是一门科学

Core Insights - The 20th China Brand Person Annual Conference will be held on December 29, 2025, in Shenzhen, focusing on the theme "Who Earns Respect for China" and gathering over 2,000 elites from various sectors to reflect on the development of Chinese brands and explore new trends and opportunities in brand building [2][9]. Decision-Making Insights - Decision-making can be categorized into various types, including personality-based, emotional, and rational decisions. Many individuals tend to make decisions impulsively based on feelings rather than calculations [10][11]. - A shift from "I think" to "I have calculated" is encouraged to emphasize that decision-making is a scientific process based on logic and algorithms [10][11]. - Relying solely on intuition for decision-making is risky, as even a single wrong decision can lead to significant losses, highlighting the importance of systematic approaches [11][12]. - The speaker shared a personal investment story, illustrating the importance of seeking advice from knowledgeable individuals when making investment decisions [12][13]. - A recommendation is made to allow a "cooling-off" period for major decisions, suggesting the "four-seven-eight breathing method" to maintain calmness and clarity before finalizing decisions [14][15]. - The concept of "three tens" is introduced as a method to evaluate decisions: considering how the situation will look in ten days, ten months, and ten years [15].