跨境网购警惕五大“陷阱”，北京消协发布“海淘”消费指引

Core Insights - The Beijing Consumer Association conducted a survey on cross-border e-commerce issues, identifying five major problems that consumers face, including policy awareness gaps, unclear platform labeling, vague product information, poor logistics experience, and difficulties in after-sales rights protection [1] Group 1: Survey Findings - Nearly 90% of respondents were unaware of the regulation that cross-border goods are "for personal use only and not for resale," posing a risk of illegal resale [1] - Approximately 40% of respondents did not know that cross-border products might lack Chinese physical labels and need to check electronic labels on websites [1] - Over 20% of respondents overlooked the differences between origin standards and domestic standards, which could lead to compliance disputes [1] Group 2: Platform Issues - Some platforms failed to clearly distinguish between cross-border and non-cross-border products and did not adequately inform consumers about special rules regarding after-sales and logistics [1] - Many cross-border products do not support a 7-day no-reason return policy, or the return costs are prohibitively high, making it difficult to return or exchange items in case of quality issues [1] - Nearly 60% of respondents reported difficulties in communicating with overseas operators, and over half believed that differing applicable laws and standards complicated rights protection [1] Group 3: Consumer Guidance - The Beijing Consumer Association proposed a five-step consumer guide to help consumers navigate cross-border shopping, emphasizing the importance of understanding policies, choosing reputable platforms, checking product information, inspecting goods upon receipt, and maintaining evidence for rights protection [2] - The association urged consumers to enhance their self-protection awareness by being informed, rational, documenting transactions, and asserting their rights [2] - Continuous monitoring of industry dynamics and pushing platforms to fulfill their disclosure obligations were highlighted as essential for creating a safer and more convenient cross-border shopping environment [2]