B站公布2025百大UP主名单，2025年更新视频超4.9万条

Core Insights - Bilibili (referred to as "B站") released its list of the top 100 UP creators for 2025, aimed at encouraging original content creation and serving as a barometer for deep content in the video industry [1] Group 1: UP Creator Characteristics - The 2025 top UP creators collectively produced over 49,000 videos, with a total duration exceeding 990,000 minutes [3] - The UP creator "雨说体育徐静雨" led in video quantity with 6,334 videos, while "一数" topped in video duration with 18,000 minutes (approximately 300 hours) updated in 2025 [3] - Over 60% of the awarded UP creators have been active for more than 5 years, with 18 creators having over 10 years of experience; two creators have been active for 15 years [3] - The list also includes 27 new UP creators, with 12 having less than 3 years of experience, showcasing a balance of seasoned and fresh talent [3] Group 2: Awards and Recognition - The annual awards ceremony held at the Shanghai Grand Theatre recognized "老师好我叫何同学" for the best work for a video aiding disabled individuals, marking a return after 5 years [4] - "芳斯塔芙" won the award for best original series with "鬼谷说," while "罗翔说刑法" has been recognized as a top UP creator for six consecutive years [4] - New content categories like video podcasts awarded "最佳新人" to comedian 于谦 and host 罗永浩, with their respective shows achieving significant viewership [4] Group 3: User Engagement and Financial Performance - Bilibili's Q3 2025 report indicated an average daily active user count of 117 million, a year-on-year increase of 9%, and a monthly active user count of 376 million, up 8% [6] - The number of monthly paying users reached a record high of approximately 35 million, reflecting a 17% year-on-year growth [6] - The number of UP creators with over 10,000 followers increased by over 20% year-on-year, indicating a growing creator ecosystem [6] - Bilibili's CEO emphasized that the platform's focus on high-quality content is the primary driver of user growth and retention [6]