花钱就能推 AI不能成了虚假宣传引流器

Core Viewpoint - The rise of AI-generated product recommendations is leading to deceptive marketing practices, where businesses manipulate AI outputs to promote their products, potentially violating legal standards and eroding consumer trust in AI [1][2]. Group 1: AI Recommendation Practices - Consumers are increasingly relying on AI for product recommendations, with 81% likely to follow AI suggestions for purchases, raising concerns about the integrity of these recommendations [2]. - Businesses can pay as little as 299 yuan to influence AI recommendations, leading to issues such as ranking manipulation and information pollution [1][2]. Group 2: Legal and Ethical Concerns - The manipulation of AI recommendations may violate the Internet Advertising Management Measures, particularly regarding the principle of advertisement recognizability, which undermines consumer rights [2]. - If businesses provide false or exaggerated information to AI models, it constitutes false advertising, posing serious threats to market fairness and consumer safety [2]. Group 3: Regulatory and Platform Responsibilities - AI platforms must enhance algorithm auditing mechanisms to identify and block misleading marketing content, ensuring compliance with legal standards [3]. - Regulatory bodies need to keep pace with technological advancements, establishing clear boundaries for GEO services and holding violators accountable to maintain market integrity [3].