重构新春仪式感！全聚德年货节产品焕新亮相

Core Viewpoint - The article highlights the efforts of traditional Chinese brands, particularly Quanjude Group, in adapting to new consumer trends and enhancing service consumption through innovative product offerings and cultural integration [1][10]. Group 1: Company Strategy and Product Innovation - Quanjude Group is leveraging its cultural heritage and culinary skills to innovate in the new consumption landscape, focusing on product, scene, and experience [1]. - The company has launched over 30 products for the upcoming Spring Festival, with 50% being new offerings, catering to diverse consumer needs such as family gatherings and corporate gifts [3]. - Quanjude's signature product, the handmade roast duck gift box, is crafted using traditional techniques and includes various accompaniments, allowing consumers to enjoy a restaurant-quality experience at home [6]. Group 2: Targeting Young Consumers - The company is introducing products that resonate with younger consumers, such as "Lucky Fortune Cookies" and creatively designed gift boxes that combine functionality with enjoyment [7]. - Quanjude is actively pursuing a brand rejuvenation strategy to attract younger demographics by balancing traditional craftsmanship with innovative expressions [10]. Group 3: Market Trends and Strategic Focus - The Chinese dining industry is undergoing significant changes, with a shift towards quality, convenience, and emotional value in consumer preferences [11]. - Quanjude's dual strategy of "Dining + Food Products" aims to expand consumption scenarios and enhance brand value in the retail sector, breaking the limitations of traditional dining experiences [10][11].