机构：春节假期北京门票预订量同比增长超2倍

Core Insights - The travel demand during the Spring Festival is experiencing significant growth, particularly among university students and for cross-border travel [1] Group 1: Travel Trends - University student flight bookings have increased by over 20% year-on-year since January [1] - Cross-border travel service bookings have surged nearly 40% in the last two weeks, while inbound flight bookings have increased more than fourfold [1] - Overall service bookings for travel during the Spring Festival have grown by over 30% year-on-year, with the peak travel day being the third day of the new year, showing a more than 40% increase compared to last year [1] Group 2: Popular Destinations and Services - Major cities for travel during the Spring Festival include Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Harbin, Chengdu, Xi'an, Fuzhou, and Chongqing [1] - Flight bookings in Beijing have increased by nearly 40% year-on-year, ticket bookings have more than doubled, and car rental bookings have risen by 67% [1] Group 3: Quality and Experience Demand - There is a growing demand for quality travel and composite experiences, with high-star hotel bookings increasing by nearly 70% year-on-year [1] - Comprehensive experiences that include cultural performances, folk customs, and unique dining are particularly favored, especially among family travelers, with theme park hotel bookings rising by 94% [1] - Travel services that incorporate folk performances and intangible cultural heritage experiences have also seen a year-on-year increase of over 40% [1]