Nvidia(US:NVDA) Xin Lang Cai Jing·2026-01-19 06:57Core Viewpoint - The 20th China Brand Person Annual Conference will be held on December 29, 2025, in Shenzhen, focusing on the theme "Who Earns Respect for China," gathering over 2,000 elites from various sectors to reflect on the development of Chinese brands and explore new trends and opportunities in brand building [3][16]. Group 1: Brand Philosophy - The keynote speech titled "Philosophical Reflections on Brand Power" emphasizes that in the new era of globalization 2.0, understanding brands requires recognizing their cultural essence, which is rooted in philosophy [3][16]. - The speaker uses the example of Heytea's advertisement, which incorporates elements from Raphael's famous painting "The School of Athens," to illustrate how brands can leverage cultural symbols to convey their messages and values [6][19]. - Heytea's strategy to enter Western markets involves using familiar cultural references to resonate with consumers, demonstrating the importance of cultural empowerment in global brand expansion [6][19]. Group 2: Market Trends and Consumer Behavior - The speaker observed that despite the high price of Heytea in London (18 pounds, equivalent to over 100 RMB), the store was very popular, indicating a successful brand strategy that transcends local pricing [20]. - The younger generation, represented by the 2023 graduates from Sun Yat-sen University who mimicked "The School of Athens" in their group photo, reflects a trend where cultural engagement is crucial for brands to connect with future consumers [22]. - Understanding and adapting to cultural trends is essential for entrepreneurs to effectively market their products to younger consumers who may not consciously recognize the cultural significance of their purchases [22]. Group 3: Cultural Significance in Branding - The speaker highlights the cultural roots of successful global brands like NVIDIA, Apple, and Starbucks, which all draw from ancient Greek philosophy, showcasing the universal appeal of cultural narratives in branding [10][24]. - The concept of "Invidia," the Latin origin of NVIDIA, symbolizes the aspiration to create products that evoke admiration and envy, illustrating how cultural narratives can shape brand identity [23]. - The discussion concludes with the assertion that philosophy serves as a foundational principle for understanding brand development, encouraging entrepreneurs to learn from both Eastern and Western civilizations to enhance their brand strategies [26].