“十五五”开局，中汽中心打出焕新组合拳

Core Insights - The China Automotive Technology and Research Center (CATARC) aims to become a leader in the full value chain of the automotive ecosystem, emphasizing brand renewal and high-quality development as it enters the "15th Five-Year Plan" [2][9][10] Group 1: Achievements during the "14th Five-Year Plan" - CATARC has made significant strides in the automotive industry, transitioning from a focus on quantity to quality, amidst global transformations towards electrification, intelligence, and connectivity [5][6] - During the "14th Five-Year Plan," CATARC led the development of over 900 standards and supported the issuance of 107 major policies, enhancing its reputation as a trusted entity in the automotive sector [6][7] - The organization has maintained leading performance metrics in R&D investment intensity, operating income profit margin, and return on net assets, solidifying its position as a central enterprise [6][7] Group 2: Brand Renewal and Strategic Vision - CATARC has officially launched a comprehensive brand renewal, introducing a new brand positioning as the "Leader in the Full Value Chain of the Chinese Automotive Ecosystem" and a core value system focused on innovation and collaboration [9][10] - The new brand slogan "Full Chain Empowerment, Value Co-Creation" reflects CATARC's commitment to embracing change and fostering collaboration within the industry [9][10] - The brand renewal is seen as a vital step in enhancing CATARC's role in the global automotive landscape and aligning with national strategic goals [10] Group 3: Establishment of the Media Center - The CATARC Media Center has been established to enhance brand image and communication effectiveness, adapting to the evolving media landscape characterized by fragmented channels and diverse content formats [12] - The Media Center aims to create a professional and dynamic platform for communication, focusing on industry empowerment, public education, and brand building [12] - This initiative is intended to amplify CATARC's brand value and support its strategic objectives, serving as a catalyst for business development and public engagement [12]