菜鸟去年海外仓单量同比增长32%

Group 1 - The core viewpoint of the article highlights that Cainiao's global overseas warehouse order volume is expected to grow by 32% year-on-year by 2025, continuing to lead the industry in growth rate [2] - The growth in order volume is attributed to the accelerated international expansion of "Made in China" brands, with an increasing share of smart products in Cainiao's overseas warehouse business [2] - A significant trend in the new wave of Chinese enterprises going global is the focus on building global brands, with a consensus that "globalization means localization," making overseas warehousing a key strategy for localization [2] Group 2 - According to customs data, China's high-tech product exports are projected to reach 5.25 trillion yuan in 2025, marking a growth of 13.2%, while exports of self-owned brand products are expected to grow by 12.9%, increasing their share of total exports by 1.4% [3] - Leading smart cleaning appliance brand Ecovacs and projector brand XGIMI have achieved triple-digit year-on-year growth in order volume from Cainiao's overseas warehouses, while several leading brands in 3D printing, such as Anycubic, have seen double-digit growth [3] - Cainiao plans to launch over 10 new warehouses globally in 2025 and increase investments in automation equipment like AGV robots and automated sorting lines, enhancing both order processing capacity and labor efficiency [3]