KWEICHOW MOUTAI(SH:600519) Di Yi Cai Jing·2026-01-19 07:51Core Insights - The "iMoutai" platform has created an arbitrage opportunity between its selling price and market price, particularly for the new Year of the Horse Moutai, which has a premium exceeding 700 yuan per bottle [1] - The "iMoutai" products have been selling out in seconds, with the popular Year of the Horse Moutai selling out for 19 consecutive days [1] - Consumers have expressed frustration on social media about their inability to purchase Moutai despite multiple attempts over several days [1] Group 1 - The "iMoutai" platform's selling price for the Year of the Horse Moutai is set at 1499 yuan, while the market price allows for significant markups [1] - Secondary platforms are seeing various services for purchasing Moutai, with prices ranging from 20 to 50 yuan per order for "assisted buying" [1] - Some scalpers claim a high success rate in purchasing Moutai, particularly for the Year of the Horse variant, while the regular Moutai has a higher success rate [2] Group 2 - Scalpers utilize a combination of manual experience and software scripts to enhance their purchasing success [2] - Software designed for ticket purchasing has been repurposed for Moutai, allowing users to automate the refresh of purchase pages [2] - A software vendor claims their script can allow users to "enter early" into the purchasing process, although it does not guarantee successful purchases [4] Group 3 - The wholesale price for the basic Year of the Horse Moutai is approximately 2600 yuan per bottle, while the premium version can reach 5400 yuan, significantly above the retail price of 2499 yuan [4] - The market price for Moutai has remained relatively stable, with retail prices around 1550 yuan per bottle, but the arbitrage potential for certain varieties remains substantial [4] - Attempts to contact "iMoutai" customer service have been unsuccessful due to high call volumes and busy online support [4]