Shede Spirits (SH:600702) Zheng Quan Ri Bao Zhi Sheng·2026-01-19 08:09Core Insights - The seventh season of the high-end interview program "Shede Wisdom Figures" concluded on January 15, featuring 12 influential figures from various fields, achieving over 7.2 billion total exposures and appearing on 80 trending lists [1][3] Group 1: Program Overview - The program's theme "Gathering Life's Strength" resonated with public sentiment, showcasing stories of perseverance and success from guests like Zhou Guanyu and Yang Liping [5][7] - The series has evolved into a cultural IP that strengthens brand value and market dynamics, serving as a model for "content-driven growth" in the industry [3][9] Group 2: Marketing Innovations - The seventh season innovatively linked program content with annual marketing timelines, achieving synergy between content exposure, audience resonance, and sales conversion [3][9] - The program's integration into marketing strategies included live interactions and targeted events, effectively driving sales during key promotional periods [11] Group 3: Cultural Impact - The program has established a strong cultural presence, transforming abstract cultural concepts into relatable narratives that deepen public understanding of the brand's spirit [7][11] - The inclusion of international guests expanded the program's cultural reach, enhancing its global influence and appeal [5][7] Group 4: Brand Strategy - The series has transitioned from being a content benchmark to a market engine, facilitating a shift from cultural assets to market dynamics [9][11] - The brand's commitment to long-term cultural marketing has fortified its value proposition, creating a sustainable competitive advantage in the market [11]