2 1 Shi Ji Jing Ji Bao Dao·2026-01-19 09:35Core Viewpoint - The "Guangdong Products Going Global" Spring Action, focusing on mobile phones, aims to promote local brands and expand consumer influence through a combination of online and offline activities [2][3]. Group 1: Event Overview - The event is organized by the Guangdong Provincial Department of Industry and Information Technology and the Dongguan Municipal Government, set to launch on January 20 [2]. - It will showcase flagship products and innovative technologies from local leading companies such as Huawei, OPPO, vivo, Honor, ZTE, and TCL [2][3]. - The initiative aims to enhance consumer engagement and promote Guangdong's manufacturing capabilities [3]. Group 2: Industry Significance - Guangdong is a major hub for the smartphone industry in China, leading in production scale, output, and export volume [2]. - In 2024, the combined shipment volume of Guangdong smartphone brands is projected to account for approximately 34.6% of the global market [2]. Group 3: Promotional Strategies - The event will utilize a hybrid model, integrating online platforms with offline community engagement to maximize reach [5]. - Key activities include live streaming with popular hosts and interactive experiences to highlight the quality and craftsmanship of Guangdong smartphones [5]. - The event will also feature meetings to discuss promotional policies and support plans, aiming to create a new product sales system and enhance brand innovation [5].