深圳控股(00604)2025年总合同销售额约133.11亿元 同比减少21.55%

Core Viewpoint - Shenzhen Holdings (00604) reported a significant decline in contract sales for Q4 2025, with a focus on adjusting marketing strategies to enhance sales amid market fluctuations [1] Real Estate Development - The company achieved an unaudited contract sales amount of approximately RMB 3.473 billion in Q4 2025, a year-on-year decrease of 61.56%, with a contract sales area of about 189,700 square meters [1] - For the entire year of 2025, the total unaudited contract sales amounted to approximately RMB 13.311 billion, down 21.55% year-on-year, with a total contract sales area of about 617,900 square meters [1] - The company ensured quality project delivery, completing 16 phased projects in 2025 with a total construction area of approximately 1.545 million square meters [1] - Several projects received industry accolades, including awards for design excellence [1] Urban Comprehensive Operation - The company’s operational capabilities were recognized, with its subsidiary, Deep Industry Operations, being awarded "2025 Leading Brand in Property Service Quality" and ranking 15th in the "Top 100 Property Service Companies in the Guangdong-Hong Kong-Macao Greater Bay Area" [2] - Deep Industry Commercial Management received multiple honors, including "Top 5 in Commercial Property Service Capability" [2] - The company is expanding its operational projects, including the successful bid for the Huafu Village project, marking the first project under its community commercial product line [2] Service Quality Improvement - Deep Industry Commercial Management introduced high-end retail brands and technology-driven stores, enhancing the commercial experience [3] - The company is exploring smart city service scenarios, winning an award for innovative applications in urban sanitation [3] - The Deep Industry Investment Plaza achieved full occupancy within seven months, demonstrating effective management in a competitive market [3] Market Expansion - The company accelerated its light asset output and diversified its business operations, successfully securing commercial projects for major banks and service agreements for serviced apartments [4] - Significant progress was made in the mid-to-high-end segment of the property sector, with successful bids for various projects, enhancing the company's national presence [4]