Core Viewpoint - The launch of the world's first fresh raw material traceability system for infant formula by Feihe marks a significant advancement in the industry, establishing "raw material freshness" as a core evaluation dimension for formula quality [1][2]. Group 1: Fresh Raw Material Traceability System - Feihe's new traceability system allows consumers to scan a QR code to access production dates and trace the origins of key ingredients like whey protein and lactoferrin, enhancing transparency and consumer trust [1][2]. - This system represents an upgrade in the freshness standards of the Chinese infant formula industry, making safety and freshness more visible to consumers [1]. Group 2: Industry Innovations and Standards - Feihe has pioneered a self-controlled model by establishing its own farms since 2006, addressing the freshness issue at the source and setting a precedent for domestic formula companies [2]. - The company has developed a production standard centered on "fresh raw milk once into powder" technology, which has become a benchmark for domestic infant formula, contributing to the second upgrade of freshness quality standards in the industry [2]. Group 3: Nutritional Quality and Production Efficiency - Feihe's proprietary low-temperature extraction process for key raw materials, such as whey protein, allows for a freshness level 23 times greater than traditional imported ingredients, with improved amino acid composition and protein structure [2][3]. - The company has built multiple domestic production lines for core raw materials, achieving self-research and production capabilities for 11 key ingredients, thus addressing supply chain risks associated with imported materials [3]. Group 4: Product Launch and Clinical Validation - The products "Jicui" and "Qicui" are the first to fully implement the fresh raw material traceability system, achieving a freshness enhancement of at least 23 times [3]. - These products adhere to Feihe's principle of "clinical first, then market," utilizing rigorous RCT (randomized controlled trial) testing to ensure high-quality feeding standards [3].
飞鹤上线奶粉原料溯源系统 重新定义了行业“鲜活”标准