XPENG(US:XPEV) Zhong Guo Jing Ji Wang·2026-01-19 10:16Core Insights - The emergence of the Xiaopeng X9 has successfully linked MPVs with younger consumers, particularly appealing to families [1][3] Market Trends - Xiaopeng X9 has captured nearly 60% of its user base from the post-90s generation, with a first-time purchase rate of 21% [3] - Despite an expected decline of 2.3% in the overall Chinese MPV market by 2025, Xiaopeng X9's delivery volume reached 5,424 units in December 2025, marking a year-on-year growth of 289.1% [3] User Demographics - Among Xiaopeng X9 users, 57.2% are from the post-90s generation and 13.7% from the post-00s generation, significantly younger than the average MPV user [5] - Female users account for 22% of Xiaopeng X9 buyers, indicating its appeal among family-oriented consumers [6] Product Features - The Xiaopeng X9 features a futuristic design that challenges traditional MPV aesthetics, attracting younger buyers [5] - The vehicle offers advanced technology and continuous upgrades, enhancing its appeal to tech-savvy consumers [5] - Key selling points include its stylish appearance, superior handling, flexible space configurations, advanced driving assistance, impressive range, and winter driving capabilities [8][10] Performance Metrics - The Xiaopeng X9 boasts a comprehensive range of 1,602 km and a pure electric range of 452 km, with rapid charging capabilities [10] - The vehicle's trial conversion rate stands at 50%, indicating strong interest among potential buyers [6]