Counterpoint:2025年中国智能手机市场华为排名第一,苹果第二

Core Insights - The report from Counterpoint indicates a 1.6% year-on-year decline in smartphone shipments in China for Q4 2025, with an overall annual decline of 0.6% [1][3] Company Performance - Huawei's shipments increased by 1.7% year-on-year, securing the top position in the Chinese market with a 16.9% market share, bolstered by strong performance of mid-to-high-end models following price discounts [1][3] - Apple saw a 7.5% year-on-year increase in shipments, achieving a 16.7% market share, attributed to the successful market performance of the iPhone 17 series and accelerated supply growth [1][3] - Vivo experienced a 6.7% decline in shipments, holding a 16.4% market share, ranking third in the market [1][3] - Xiaomi's shipments grew by 4.3%, capturing a 15.7% market share, placing it fourth [1][3] - OPPO's shipments rose by 1.8%, with a market share of 15.5%, ranking fifth [1][3] - Honor faced a significant decline of 12.6% in shipments, resulting in a 13.4% market share and a sixth-place ranking [1][3]

Counterpoint:2025年中国智能手机市场华为排名第一,苹果第二 - Reportify