累计12次登顶！喜临门坐稳床垫行业第一品牌

Group 1 - The capital market has shown significant interest in the sleep technology sector, with a report from Guojin Securities highlighting the sleep economy as a series of consumption activities aimed at improving residents' sleep quality [1] - The industry is experiencing accelerated technological iteration, with AI smart mattresses increasing market penetration and frontier technologies like brain-machine interfaces beginning to explore application scenarios [1] - Xilinmen has changed its name to "Sleep Technology," which is viewed as an important strategic focus and has attracted coverage from overseas media [1] Group 2 - Chnbrand's 2025 China Brand Power Index (C-BPI) indicates that Xilinmen ranks first in the mattress industry brand power, marking the twelfth time it has topped this segment [1][3] - The C-BPI measures brand strength not just by sales or awareness but by the degree of brand entrenchment in consumer minds, akin to how Apple is associated with smartphones [2] Group 3 - The 2025 C-BPI survey covered over 100 cities and collected more than 2.77 million consumer samples, revealing a key trend of brand competition entering a stable phase [3] - The proportion of first brands being overturned has significantly decreased from a five-year peak of 22.1% to 6.4%, indicating a more stable competitive landscape [3] - The concept of "golden brands," defined as those maintaining the top position in the same segment for five or more consecutive years, has emerged, with Xilinmen being a notable example [3] Group 4 - In the evolving consumer landscape, the quality of the relationship between brands and consumers is increasingly influencing brand power, necessitating brands to provide emotional and solution-oriented value beyond the product itself [4] - Xilinmen has invested over 1.2 billion yuan in R&D over the past decade, holding 2,472 valid patents, addressing user pain points through continuous technological innovation [4] - The company has developed an intelligent monitoring system that tracks sleep data in real-time and launched the world's first consumer-grade brain-machine interface AI mattress [4] Group 5 - The technological breakthroughs align with the explosive growth of the sleep economy and industry upgrades, solidifying Xilinmen's product competitiveness and realizing its "sleep technology" strategic positioning [5] - The 2025 C-BPI report indicates that the new cycle of brand competition will focus on deeper dimensions, where companies that maintain brand essence while dynamically reshaping competitive advantages will continue to thrive [6]