2025年中国仓储会员店等保持两位数增长

Core Insights - The retail sector in China is experiencing significant changes, with new retail models like unmanned stores and warehouse membership stores showing double-digit growth in sales [1] - In 2025, the total retail sales of consumer goods reached 50,120.2 billion yuan, a 3.7% increase from the previous year, while online retail sales grew by 8.6% [1] - The demand for warehouse membership supermarkets is rising, particularly among the expanding middle-income group in China, leading to increased store openings by brands like Sam's Club [1][2] Group 1: Retail Performance - In 2025, the total retail sales of consumer goods in China reached 50,120.2 billion yuan, with a growth rate of 3.7% year-on-year [1] - Online retail sales increased by 8.6%, with physical goods online retail sales growing by 5.2%, accounting for 26.1% of total retail sales [1] - Sam's Club opened a record 10 new stores in 2025, bringing its total in China to over 60 [1][2] Group 2: Market Trends - The warehouse membership supermarket model, which originated in the 1950s in the U.S., is gaining popularity in China, driven by urbanization and a growing middle-income population [2] - Walmart's China operations reported a net sales increase of 21.8% in Q3 2026, with e-commerce sales growing by 32% [2] - The competition in the warehouse membership supermarket sector is intensifying, with some brands struggling to expand, such as Costco, which opened only 7 stores in five years [3] Group 3: Consumer Behavior - There is a noticeable shift in consumer preferences towards personalized, diverse, and quality products, indicating a potential for consumption upgrades in China [4] - The retail landscape is evolving, with traditional channels facing challenges from e-commerce, prompting innovations and adaptations in retail strategies [3][4] - The potential for consumer spending in China remains vast, supported by a population of over 1.4 billion and a significant middle-income demographic [4]