机构：“反向春运”机票预订量同比增长约35%

Core Viewpoint - The trend of "reverse Spring Festival travel" is becoming more pronounced, with families shifting from the traditional model of children returning home to parents traveling to their children's work locations for the holiday [1] Group 1: Travel Trends - The booking volume for "reverse Spring Festival" flights has seen a significant increase of approximately 35% year-on-year since January [1] - Popular departure cities for this trend include Zhengzhou, Wuhan, Xi'an, Changsha, Chengdu, Harbin, and Changchun, while major destinations are Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou [1] Group 2: Demographics and Services - The majority of travelers opting for "reverse Spring Festival" are first-time flyers from the senior demographic, often facing challenges during check-in, baggage handling, and navigation [1] - In response, the company has launched the "Parents Travel Safe Escort" program in collaboration with several airlines, providing comprehensive online and offline guidance services for passengers aged 55 and above [1]