Core Insights - The sixth China Green Hotel Consumption Season officially opened in Suzhou, focusing on "Quality Consumption and Green Leadership" to explore new paths for the green, integrated, and quality development of the accommodation and catering industry [1][2] - The event aims to inject vitality into the Spring Festival consumption market by linking national time-honored brands and creating a new consumption platform [1] Group 1: Event Overview - The Green Hotel Consumption Season covers 3,500 green hotels nationwide, serving as a key platform for showcasing the achievements of green development in the accommodation and catering industry [1] - Since its launch in March 2025, the event has been held in multiple cities, with a cumulative attendance of 1,200 people and a transaction volume exceeding 150 million yuan from the "Ace Wonderful Yeah" initiative [1][2] Group 2: Industry Focus and Initiatives - The event features discussions on how to implement green consumption concepts, the new opportunities and challenges in industry transformation, and how time-honored brands can activate development through greening and innovation [2] - A joint initiative was launched by five associations to promote the creation of green hotels and encourage diverse, full-chain green business entities [2] Group 3: Integration of Traditional Brands - The integration of time-honored brands with new Spring consumption scenarios is highlighted, with the "2026 Spring Consumption Season Hotel Industry New Year Goods Festival" showcasing products from well-known brands [3] - Participating brands displayed traditional craftsmanship and innovative products, emphasizing breakthroughs in product development, green packaging, and cultural expression [3] - The collaboration between the Green Hotel Consumption Season and the New Year Goods Festival provides practical examples for industry transformation and injects new momentum into the Spring consumption market [3]
老字号焕新赋能绿色消费 第六届中国绿色饭店消费季(苏州站)启幕