XPENG(US:XPEV) Xin Lang Cai Jing·2026-01-19 11:25Core Insights - Xiaopeng Motors held a user profile sharing event for the Xiaopeng X9 Super Extended Range, highlighting its appeal across various demographics, including young families, female users, and tech enthusiasts, successfully breaking into the competitive high-end MPV market [1][3] Delivery and Sales Performance - As of December 2025, the Xiaopeng X9 delivered 5,424 units, representing a year-on-year growth of 289.1% [1][3] - Nearly 80% of Xiaopeng X9 deliveries were to individual users, with a first-time buyer ratio of 21% [1][3] Demographic Insights - The primary buyers of the Xiaopeng X9 are young individuals, with 57.2% being born in the 1990s and 13.7% in the 2000s; this contrasts with an average of only 2% for the 2000s demographic in the overall MPV market, indicating a younger buyer profile by approximately 10 years [1][3] User Characteristics and Preferences - Female owners account for 22% of Xiaopeng X9 users, indicating strong appeal among family-oriented consumers [2][4] - 36.8% of users opted for personalized modifications post-purchase, reflecting diverse needs among young families [2][4] - Approximately 80% of users upgrading from other vehicles came from luxury brands, with BBA (Benz, BMW, Audi) owners being the top three [2][4] - Over 70% of users chose the Ultra version, demonstrating a high reliance on smart technology [2][4] Market Trends - The Xiaopeng X9 has shown significant growth in northern markets, with sales in core cities increasing by over 300% year-on-year [2][4] - The launch of the Dimensity AIOS 6.0, set for January 20, will enhance the smart travel experience for Xiaopeng X9 and other models [2][4]