中文传媒发预减，预计2025年度归母净利润同比下降58.36%到65.07%

Core Viewpoint - The company, Zhonghua Media (600373.SH), forecasts a significant decline in net profit for the fiscal year 2025, projecting a decrease of 58.36% to 65.07% compared to the previous year, primarily due to changes in educational material procurement and a downturn in gaming revenue [1] Financial Performance Summary - The expected net profit attributable to shareholders for 2025 is between 26 million to 31 million yuan, a decrease of 43.439 million to 48.439 million yuan year-on-year [1] - The projected net profit after deducting non-recurring gains and losses is expected to be between -39 million to -32 million yuan, representing a decline of 100.638 million to 107.638 million yuan year-on-year [1] Reasons for Performance Change - The decline in revenue and profit is attributed to changes in the procurement method for student educational materials in Jiangxi Province, where the education department has ceased recommending and procuring supplementary materials for students [1] - Additionally, the company’s existing gaming products are entering the latter stages of their lifecycle, leading to a decrease in gaming recharge revenue, while several new games are still under development, contributing to the overall decline in gaming business scale and profit [1]