专访MSC地中海邮轮中国区总裁黄瑞玲：推行“双母港”运营，撬动出入境市场

Core Viewpoint - MSC Mediterranean Cruises is set to return the "MSC Glory" to Shanghai on January 27, initiating a "dual home port" operation model with Busan, South Korea, to adapt to changes in the outbound tourism market and enhance global passenger sourcing during the upcoming long Spring Festival holiday [1][6]. Group 1: Operational Strategy - The "dual home port" strategy aims to alleviate operational pressure by attracting both Chinese tourists from Shanghai and Korean tourists from Busan, facilitating a two-way flow of passengers [8][9]. - In 2025, MSC Mediterranean Cruises plans to operate 25 voyages from its Chinese home port, with an average passenger capacity of approximately 5,000, estimating around 120,000 tourists for the year [4][5]. - The company has observed a significant rebound in demand starting from the second quarter of 2025, following a challenging first quarter due to market fluctuations [4][5]. Group 2: Market Trends - The cruise market in China is experiencing a revival, particularly among family travelers, as cruises offer comprehensive services and controlled budgets compared to traditional travel methods [5][10]. - The upcoming nine-day Spring Festival holiday is expected to positively impact cruise bookings, with differentiated itineraries designed to meet diverse customer needs [11]. - The company anticipates that the internationalization of its customer base will allow for longer cruise itineraries, enhancing pricing stability and reducing sales pressure on shorter voyages [10][12]. Group 3: Future Outlook - The company envisions a future where approximately 50% of passengers on cruises departing from Chinese home ports will be international tourists, supporting the long-term operation of larger cruise ships [12]. - The Ministry of Transport and the Ministry of Culture and Tourism have issued measures to promote cruise transport and tourism services, indicating a supportive regulatory environment for the industry [12]. - The competitive edge of cruise products is expected to increasingly rely on content design and experiential innovation, tailored to the preferences of Chinese tourists [12].