东莞“猪肉荣”十年逆袭 IPO ：靠“不卖隔夜肉”开出 3000 家钱大妈

Core Insights - The article discusses the challenges and business model of Qian Dama, a leading player in the fresh produce retail sector in China, highlighting its rapid expansion and the inherent difficulties of the low-margin business [3][39]. Business Model - Qian Dama operates primarily through a franchise model, with 98.6% of its 2,938 stores being franchisee-owned, allowing for rapid expansion without bearing heavy operational costs [5][6]. - The company generates over 95% of its revenue from selling products to franchisees, relying heavily on its supply chain efficiency [9][7]. - The "daily clearance" strategy, where products are discounted throughout the evening until they are given away for free, helps reduce waste and attract customers but places financial pressure on franchisees [18][19]. Financial Performance - Qian Dama's revenue for 2023 and 2024 is projected at approximately 117.44 billion and 117.88 billion RMB, respectively, with a slight decline of 4.2% in the first three quarters of 2025 [15][27]. - The gross profit margin for product sales is only 9%, significantly lower than the 15%-25% average for traditional supermarkets, indicating ongoing struggles with profitability [15][29]. - The company has seen a decline in the number of franchisees, with 1,159 franchisees leaving over three years, raising concerns about its business sustainability [26][30]. Market Challenges - Qian Dama's market presence is heavily concentrated in Southern China, contributing 65.9% of its revenue, with saturation in this region making further growth challenging [32]. - Attempts to expand into Northern markets have failed due to differing consumer behaviors and supply chain limitations [34][35]. - The company faces competition from other players like Dingdong Maicai and Hema, which have more advanced digital operations and supply chain responsiveness [38]. Future Considerations - Qian Dama must address the crisis of franchisee exits and restructure its profit-sharing model to ensure sustainability [40]. - The company needs to diversify its product offerings to improve profit margins and reduce reliance on low-margin fresh produce [36][39].