Huaxi Securities(SZ:002926) Zhong Zheng Wang·2026-01-19 12:00Core Viewpoint - The transformation of Huaxi Securities in wealth management has shown initial success after ten years of exploration, evolving from a "sell-side" to a "buy-side" advisory model, with a focus on customer-centric services and digital platforms [1][6][8]. Group 1: Wealth Management Transformation - Huaxi Securities initiated its wealth management transformation in 2011, establishing a value-added product system and a dedicated advisory team, marking the start of its 1.0 transformation phase [3]. - The company implemented the "168 Plan" to enhance its service infrastructure and product delivery efficiency, achieving a significant upgrade to its 2.0 phase by integrating internet capabilities into its retail wealth business [4][3]. - By 2021, Huaxi Securities was granted a pilot qualification for fund advisory services, which further strengthened its wealth management transformation efforts [4]. Group 2: New Transformation Initiatives - In 2023, Huaxi Securities began a new phase of transformation aimed at becoming a buy-side advisory firm, planning to achieve this within five years through six strategic initiatives [7]. - The company aims to break down departmental barriers, integrate retail and institutional business, and enhance the synergy between marketing and advisory teams [7]. - Huaxi Securities is focused on building a comprehensive product pool and a flexible ecosystem that complements third-party investment institutions [7]. Group 3: Achievements and Goals - As of now, Huaxi Securities' fund advisory business has nearly reached a scale of 5 billion yuan, with over 60,000 signed clients and all 15 regular strategies achieving positive returns [9]. - The company aims to establish a leading position in transaction business and gradually build professional buy-side advisory capabilities, contributing to its long-term growth [8]. Group 4: Technology and Digitalization - Huaxi Securities is leveraging AI and digital technology to enhance service models and operational efficiency, with plans to integrate clients with assets below 100,000 yuan into a point-to-point service system starting in 2024 [12]. - The company has developed a digital infrastructure that utilizes over 20 data dimensions to create dynamic customer profiles, enhancing service delivery and operational management [12][14]. - The focus on digital transformation is seen as essential for improving wealth management effectiveness and meeting diverse client needs [14].