永辉超市发布2026新年礼盒矩阵 定制礼盒占比达40%

Group 1 - The core viewpoint of the articles highlights Yonghui Supermarket's transition into a new phase of self-operation focused on "product strength" and "scene strength," with the 2026 New Year Festival serving as a critical testing point for this new model [1] - Yonghui has launched a gift box matrix covering three core scenarios: health nourishment, social gatherings, and home cooking, featuring approximately 150 products with over 70% being new items, and 40% of the gift boxes being customized [1] - According to Nielsen IQ's report, about 25% of consumers plan to increase their spending on festive gifts, indicating a trend towards healthier, higher-quality, and more emotional gift consumption [1] Group 2 - Yonghui's global direct procurement supply chain is a crucial support for the New Year Festival, providing a solid quality foundation for the gift box products [2] - Chilean cherries have emerged as a star product for the New Year Festival, achieving sales exceeding 50 million yuan during the New Year period and nearly 200% year-on-year growth since its launch [2] - To address the pain points of gift delivery during the Spring Festival, Yonghui has introduced gift storage and delivery services, allowing consumers to temporarily store large items or have gifts sent across cities [2]